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UFC Gym
Apparel Design | Art Direction
UFC Gym came to me for a rebrand of their women's apparel line. The direction was bold, motivational messaging and strong yet feminine imagery to appeal to the female buyer. Sayings like "Train Different" and "Girls Who Lift", reinforce this message.
The bold designs evoke a strong emotional connection, inspiring individuals to push their limits and embrace UFC Gym’s unique approach to fitness.
Each t-shirt is a statement of dedication and pride.









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