Cash App

Objective

Create a visually appealing design on merch that the team would wear proudly, incorporating their brand identity.

The main theme of the brand identity was TRUST. Secondary terms they wanted to include: Build, Retain, and Expand.

Solution

I included all terms in a streetwear style to make the merch wearable and exciting for the team to receive.

The icons used are visual depictions of these themes, further implementing the core values into the design. See highlighted icons below.

Art Direction
Brand Design
Illustration
Brand Strategy