Fizz

Objective

FIZZ was looking for a brand identity to increase brand visibility in the DTC wellness and beverage space.

Target audience:

Ages 22–38
Loves aesthetic products and brands with personality
Buys kombucha for gut health, mood boost, or low-sugar alternative to soda/alcohol

Solution

The characters are depictions of the “gut monsters” we feel when our gut microbiome is out of balance. The tagline “Quench your gut monster.” was born from this.

The monsters and bright color palette give a unique personality to the brand, making it stand out from the competition.

Art Direction
CPG Design
Brand Strategy